We design and communicate our products in a manner that will not promote excessive and irresponsible play. We have low minimum bet amounts and offer a conservative range of sports bets.
We believe in delivering responsible and good customer service. We proactively inform and educate our customers to bet responsibly, and how to get help should they need it.
Accreditations and Milestones
We adopt the World Lottery Association’s Responsible Gaming Framework to benchmark our practices. We have been awarded the highest global level of certification (Level 4) in 2012, and clinched this accolade again in 2015 and 2019. We have to demonstrate continuous improvements to gain re-certification every three years.
| 2019 | Achieved WLA RG Framework Level 4 Re-Certification. |
|---|---|
| 2018 |
Hosted the launch of the fifth Responsible Gambling Awareness Week at Singapore Pools Building, and facilitated venue spaces for the Responsible Gambling Forum to conduct training and e-service demonstration for fruit machines operators.
Partnered WE CARE to enhance the skills of frontline Supervisors to handle customers who exhibits signs of problem gambling. |
| 2017 |
11th Annual Responsible Gaming Training endeavours to help staff to internalise the suite of comprehensive social safeguards in order to protect those customers who are potentially at-risk.
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2016 |
Continued partnership with Ministry of Social and Family Development for the third Responsible Gambling Awareness Week through hosting a lunch-time talk by industry experts for local gaming operators, and facilitating roving roadshows with Responsible Gaming Ambassadors at retail outlets. |
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2015 |
Achieved WLA RG Framework Level 4 Re-Certification.
9th Annual Responsible Gaming Programme, "Am I Playing Responsibly?" aims to engage stakeholders to pause and think about their gambling behaviour and to reinforce the importance of playing responsibly.
Partnered the second Responsible Gaming Awareness Week by organising a lunch-time talk and facilitating roving roadshows at selected outlets.
Rebranded the "Winners Wealth Management Programme" to "Care for Winners Programme", in partnership with Monetary Authority of Singapore’s (MAS) MoneySENSE, the national financial education initiative. Customers who claim prizes of S$5,000 and above at Singapore Pools Building are provided with information on financial planning tips and responsible gaming messages. |
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2014 |
Partnered the inaugural nation-wide Responsible Gaming Awareness Week programme, organised by the Ministry of Social and Family Development.
8th Annual Responsible Gaming Programme, "Stay Legal, Bet with Care" emphasized the hazards of illegal betting so as to relay the messages of playing responsibly and staying away from illegal betting during the 2014 World Cup tournament period. |
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2013 |
Co-chaired industry-wide Responsible Gaming Forum, spearheaded by Ministry of Social and Family Development, when it was launched.
7th Annual Responsible Gaming Programme, with the theme, "Play Responsibly - Always play with care. Do not bet illegally." was organised.
Organised a lunchtime talk by Professor Mark Griffiths from Nottingham Trent University, who shared insights on youth and online gambling with some 100 stakeholders and guests in attendance.
Initiated a Customer Awareness Campaign to engage customers through an interactive responsible gaming quiz so as to familiarize them with our RG and social safeguards measures. |
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2012 |
Achieved WLA RG Framework Level 4 Certification, the highest global standard in the gaming industry.
6th Annual Responsible Gaming Programme was organised with the slogan, "What does Responsible Gaming mean to you?". Coinciding with the Euro 2012 football season, online interactive game, game card contents and roadshows were deployed to educate customers. |
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2011 |
5th Annual Responsible Gaming Week's theme, "Don't borrow to bet", emphasised the concerns on illegal borrowing and loan shark harassment through talks, surveys and training workshops for staff and retailers. |
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2010 |
Launched the "Winners Wealth Management" Programme to share financial planning information from major local banks to lottery winners who win sums of $100,000 and above.
4th Annual Responsible Gaming Week with the theme, "Enjoy the World Cup. Know your limits." was organised prior to the start of the 2010 FIFA World Cup football season. |
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2009 |
3rd Annual Responsible Gaming Week was launched with the slogan, "Play light, play right. Play within your means." to remind customers of the importance of setting and keeping to a pre-set limit when betting. |
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2008 |
Adopted the WLA Best Practice Marketing and Communications Guidelines when it was launched.
2nd Annual Responsible Gaming Week was launched with the theme, "Say No to Underage Gaming" to raise awareness on the measures Singapore Pools has in place to safeguard against betting by persons under 18 years of age. |
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2007 |
Adopted the National Council on Problem Gambling (NCPG)’s voluntary Responsible Gambling Code of Practice when it was issued. Prior to that, Singapore Pools provided consultation and feedback to NCPG in crafting the Code.
Inaugural Annual Responsible Gaming Awareness Week with the campaign theme, "Always Play With Care". |
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2006 |
Adopted the World Lottery Association (WLA) RG Principles when it was launched. |
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2005 |
Developed and implemented Responsible Gaming Code of Conduct (“RG Code”) to ensure that training, product design, sales, distribution and player education activities are carried out in a socially responsible manner. The RG Code is reviewed annually and revised when necessary. |
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2004 |
Developed and implemented our Marketing Communications and Promotions Code of Conduct to ensure that products are designed and communicated in a manner that will not promote excessive or irresponsible play. |